Change Management Consultant - Multimedia/Communications - Illuminative Strategies Inc.  01/2023 - Present

• Producer and editor of various training and promotional videos to support change efforts for public sector employees; responsibilities include storyboarding, scriptwriting, interviewing, editing, assembling footage, audio mixing, voiceover production and motion graphics.

 •Create multimedia content including creating public presentations, writing newsletter articles, website updates, social media, and other digital materials to support training, communication and organizational change management initiatives.

• Producer and editor of "The Connection" podcast illustrating the newest technology and modernization efforts being implemented among Illinois state employees.

​• Assisted in monitoring and evaluating the progress and training throughout various change initiatives, identifying potential risks and obstacles, and developing mitigation strategies.

•  Supported engagement and readiness through employee surveys and consistent content creation for the initiative's website.

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Manager – Communications, Marketing & Public Relations - Humboldt Park Health – 10/2022 - 12/2022
• Responsible for the development and supervision of all marketing and communication strategies to meet organizational objectives.
• Promoting brand awareness through social media, eNews, reports, videos and other marketing tools to further strategic growth and development priorities. 
• Identifying and implementing a strong multi-media public relations strategy to optimize the reputation and name recognition of the hospital in the surrounding community and national markets. 
• Reporting on metrics to illustrate marketing plan success, strategy, and ROI.
• Serving as the primary point of contact for all media relations, press releases and inquiries. 
• Ensuring coordination and consistency of hospital branding initiatives, and works with external resources to ensure marketing campaigns reflect the culture, mission, visions and values of the organization.
• Provides assistance and consultation for internal initiatives including recruitment, training/organizational development, employee and physician recognition programs, CMS Survey readiness communications and patient satisfaction. 
 

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Media & Communications Manager - Illinois Housing Development Authority, Chicago, IL  - 02/2019 - 10/2022

• Developed marketing content and communications strategies for the Illinois Housing Development Authority's Housing Blueprint initiative, Emergency Rental, and Mortgage Assistance programs, and various Assistance Impact Testimonial campaigns.

• Leading IHDA’s Storytelling Initiative throughout stages of video production including concept development, digital submission infrastructure, relationship building, shooting, editing, and digital distribution.

• Increasing communications department efficiency by developing processes, training materials, and strategies to align IHDA’s brand and marketing efforts throughout the Authority. 

• Developed training materials and delivered staff presentations to implement authority-wide branding standards and strengthen visual identity. 

• Created process and management of weekly content distribution on TV monitors to increase communication with staff and the public. 

• Created social media calendars, crisis communications content and digital assets to illustrate IHDA’s impact through multimedia and cross-marketing efforts. 

• Attending and capturing media of IHDA funded developments and events in conjunction with interviewing key stakeholders to create video testimonials and marketing collateral.  

• Created various forms and processes for communications requests including video production, multimedia materials, and client testimonials. 

• Elected Co-Chair of Diversity, Equity, & Inclusion Committee - Illinois Housing Development Authority.
• Served on team awarded Program Excellence - COVID-19 Response - National Council of State Housing Agencies.  

 

Program Manager - BuiltWorlds, Chicago, IL - 07/2018 - 01/2019

• Overseeing a team of program staff responsible for screening and booking 200+ speakers at company conferences focused on technology and innovation in the built environment.
• Managing and creating an efficient process and digital strategy for global network to execute conference productions, speaker applications, and overall booking C-Suite Executives.
• Providing website copywriting, social media content, written news articles, video production, and various digital program management processes.

• Repurposing, shooting, and editing video content for digital distribution and live events.
• Responsible for moderating live events, developing digital media content, and leading written and AV content creation.
• Building and maintaining a pipeline of contributors, freelance speakers, and industry experts.

• Create conference and company narratives through written, video, and digital content tailored to niche audience seeking advanced technology and innovation in construction, real estate, architecture, and engineering industries. 

 

Broadcast Media Instructor - Illinois Media School, Chicago, IL – 08/2014 – 04/2017 

• Received high-ranking performance review as Instructor of courses including 30-Minute Newscast Production, PSA’s, Reporting, Music Videos, Sales, Promotions, and Marketing.

 

Multimedia Producer - On-Air Talent - WYCC PBS Chicago – 10/2015-11/2017

• Responsible for facilitating interviews, identifying compelling stories, coordinating production shoots, script writing, and providing direction to designers and editors. 

• Managed inbound requests from public relations firms and responsible for distribution of relevant pitches.

• Trained staff on implementing marketing, branding, and social media strategy. 

• Managed website redesign and creation of digital reporting segments to increase audience.

• Responsible for managing station’s media requests to cover events and stories for broadcast.

• Strengthened organization of media assets and managed transferring of digital content.

• Associate Producer of EMMY Award winning documentary and public affairs newscast. 

 

Marketing and Media Rep./Producer/Placement Manager - La Casa Norte, Chicago, IL - 07/2009-10/2015

• Manage and produce marketing calendars, communications, and digital media content for agency’s website, newsletters, social media pages, e-marketing tools, annual reports, staff blogs, photo galleries, video & audio productions, and multi-media presentations.

• Produced agency videos by conducting interviews, shot scheduling and execution, motion graphics, music composition, logging footage, editing, and digital distribution.

• Monitored audience metrics and doubled digital supporters within first year of new social media initiative.

• Create and coordinate all aspects of communication for materials including press releases, press kits, marketing materials, FAQ information, executive speeches, fact sheets, newsletters, and annual reports.

• Managed the increase of media coverage by more than 300% within first two years of media initiative.

• Created and managed agency media policy, strategy, social media engagement and branding standards implemented through training management, staff, interns, and volunteers.

• Given public recognition and awarded for exceptional performance at agency’s annual Gala event.

• Served as media representative; wrote and distributed press releases and coordinated coverage with media including NBC, ABC, CBS, the Chicago Tribune, WTTW, Univision, EXTRA, WGN, Streetwise Magazine, Modern Luxury CS Magazine, and Telemundo.

• Promoted to Placement Manager, increasing reported outcomes by nearly 400 % in first quarter.

• Developed relationships with employers to promote job placement.

• Created and managed digital job board reducing agency costs and narrowing digital skills gap.

• Supervised Youth Ready Chicago Program and responsible for documenting payroll hours, monthly media, education, and employment reports.

• Created job-readiness, education, and media curriculum, and taught digital skills classes.

• Provided conflict resolution and crisis intervention support services following harm reduction model.

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